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The Tuesday Briefing
The frauds aren't the ones worrying

The frauds aren't the ones worrying

Imposter syndrome is not always a sign that someone is failing. Sometimes it is a sign that they care enough to notice the gap.

Rob T. Case

•

Jul 21, 2026


Your CRM is lying to you. Here is who taught it to lie.

Your CRM is lying to you. Here is who taught it to lie.

Dirty CRM data is not a data problem. It is a behaviour problem. And the behaviour was taught by leadership.

Rob T. Case

•

Jul 14, 2026

It was working. So they stopped doing it.

It was working. So they stopped doing it.

The most predictable growth mistake in B2B has nothing to do with strategy. It has to do with boredom.

Rob T. Case

•

Jul 7, 2026

They could talk about growth. That was the problem.

They could talk about growth. That was the problem.

The most common first marketing hire mistake costs six to twelve months and sometimes the company. Here is the pattern.

Rob T. Case

•

Jun 30, 2026

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Before we scale this channel, we should probably align on the framework for evaluating alignment.

Before we scale this channel, we should probably align on the framework for evaluating alignment.

Rob T. Case

•

Jun 23, 2026

Your NPS score is a vibe. Here is what to measure instead.

Your NPS score is a vibe. Here is what to measure instead.

Rob T. Case

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Jun 16, 2026

The close button in a New York elevator.

The close button in a New York elevator.

Rob T. Case

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Jun 9, 2026

Marketing influenced 184% of pipeline this quarter.

Marketing influenced 184% of pipeline this quarter.

Rob T. Case

•

Jun 2, 2026

I wrote a musical about impression share. They still didn't get it.

I wrote a musical about impression share. They still didn't get it.

Rob T. Case

•

May 26, 2026

I used to work at Google. Here's what the reps can't say out loud.

I used to work at Google. Here's what the reps can't say out loud.

Rob T. Case

•

May 19, 2026

The Tuesday Briefing

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The Tuesday Briefing

One idea worth your attention, every Tuesday. Growth, acquisition, and the gap between what companies say their strategy is and what they actually do. By Rob T. Case, Vancouver Island BC.

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