Search
magnifying-glass
The Tuesday Briefing
Log in
Subscribe
Home
Archive
The Tuesday Briefing
Performance Max is a black box you agreed to

Performance Max is a black box you agreed to

What Google still lets you control

Rob T. Case

•

Oct 27, 2026


GEO is SEO's revenge, not its replacement

GEO is SEO's revenge, not its replacement

There is no AI search shortcut

Rob T. Case

•

Oct 20, 2026

What selling One Piece cards on eBay reminded me about permission marketing

What selling One Piece cards on eBay reminded me about permission marketing

Intent isn't permission

Rob T. Case

•

Oct 14, 2026

The top marketing tactic every year since 1998

The top marketing tactic every year since 1998

29 years of marketing trends. One thing never changed.

Rob T. Case

•

Oct 6, 2026

The Tuesday Briefing

Join the list to receive our newest posts straight to your inbox.

Latest


Google taught us to buy keywords. AI will teach us to buy situations.

Google taught us to buy keywords. AI will teach us to buy situations.

Rob T. Case

•

Sep 3, 2026

Your CPA target was never a goal. It was permission.

Your CPA target was never a goal. It was permission.

Rob T. Case

•

Aug 31, 2026

The market is not rejecting AI. It is rejecting content with no fingerprints.

The market is not rejecting AI. It is rejecting content with no fingerprints.

Rob T. Case

•

Aug 11, 2026

Your best ad is not the idea. It is the clue.

Your best ad is not the idea. It is the clue.

Rob T. Case

•

Aug 4, 2026

Don’t blink. Gen Alpha is rejecting the old content contract.

Don’t blink. Gen Alpha is rejecting the old content contract.

Rob T. Case

•

Jul 28, 2026

The frauds aren't the ones worrying

The frauds aren't the ones worrying

Rob T. Case

•

Jul 21, 2026

Your CRM is lying to you. Here is who taught it to lie.

Your CRM is lying to you. Here is who taught it to lie.

Rob T. Case

•

Jul 14, 2026

It was working. So they stopped doing it.

It was working. So they stopped doing it.

Rob T. Case

•

Jul 7, 2026

Load more

The Tuesday Briefing

Join the list to receive our newest posts straight to your inbox.

The Tuesday Briefing

One idea worth your attention, every Tuesday. Growth, acquisition, and the gap between what companies say their strategy is and what they actually do. By Rob T. Case, Vancouver Island BC.

Home

Subscribe

Archive

Login

Reset Password

Update Password

Profile

Search