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Marketing influenced 184% of pipeline this quarter.

Marketing influenced 184% of pipeline this quarter.

Rob T. Case

•

Jun 2, 2026

I wrote a musical about impression share. They still didn't get it.

I wrote a musical about impression share. They still didn't get it.

Rob T. Case

•

May 26, 2026

I used to work at Google. Here's what the reps can't say out loud.

I used to work at Google. Here's what the reps can't say out loud.

Rob T. Case

•

May 19, 2026

The Tuesday Briefing

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The Tuesday Briefing

One idea worth your attention, every Tuesday. Growth, acquisition, and the gap between what companies say their strategy is and what they actually do. By Rob T. Case, Vancouver Island BC.

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