Archive | The Tuesday Briefing

Your CRM is lying to you. Here is who taught it to lie.

Your CRM is lying to you. Here is who taught it to lie.

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Jul 14, 2026

It was working. So they stopped doing it.

It was working. So they stopped doing it.

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Jul 7, 2026

They could talk about growth. That was the problem.

They could talk about growth. That was the problem.

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Jun 30, 2026

Before we scale this channel, we should probably align on the framework for evaluating alignment.

Before we scale this channel, we should probably align on the framework for evaluating alignment.

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Jun 23, 2026

Your NPS score is a vibe. Here is what to measure instead.

Your NPS score is a vibe. Here is what to measure instead.

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Jun 16, 2026

The close button in a New York elevator.

The close button in a New York elevator.

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Jun 9, 2026

Marketing influenced 184% of pipeline this quarter.

Marketing influenced 184% of pipeline this quarter.

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Jun 2, 2026

I wrote a musical about impression share. They still didn't get it.

I wrote a musical about impression share. They still didn't get it.

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May 26, 2026

I used to work at Google. Here's what the reps can't say out loud.

I used to work at Google. Here's what the reps can't say out loud.

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May 19, 2026