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The Tuesday Briefing
They could talk about growth. That was the problem.

They could talk about growth. That was the problem.

Rob T. Case

•

Jun 30, 2026

Before we scale this channel, we should probably align on the framework for evaluating alignment.

Before we scale this channel, we should probably align on the framework for evaluating alignment.

Rob T. Case

•

Jun 23, 2026

Your NPS score is a vibe. Here is what to measure instead.

Your NPS score is a vibe. Here is what to measure instead.

Rob T. Case

•

Jun 16, 2026

The close button in a New York elevator.

The close button in a New York elevator.

Rob T. Case

•

Jun 9, 2026

Marketing influenced 184% of pipeline this quarter.

Marketing influenced 184% of pipeline this quarter.

Rob T. Case

•

Jun 2, 2026

I wrote a musical about impression share. They still didn't get it.

I wrote a musical about impression share. They still didn't get it.

Rob T. Case

•

May 26, 2026

I used to work at Google. Here's what the reps can't say out loud.

I used to work at Google. Here's what the reps can't say out loud.

Rob T. Case

•

May 19, 2026

The Tuesday Briefing

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The Tuesday Briefing

One idea worth your attention, every Tuesday. Growth, acquisition, and the gap between what companies say their strategy is and what they actually do. By Rob T. Case, Vancouver Island BC.

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