Rob T. Case | The Tuesday Briefing

Oliver Buchannon

Rob T. Case

Marketing influenced 184% of pipeline this quarter.

Jun 2, 2026

•

3 min read

Marketing influenced 184% of pipeline this quarter.

A conversation that actually happened. The names are changed. The chart with 280% on it was real.

I wrote a musical about impression share. They still didn't get it.

May 26, 2026

•

3 min read

I wrote a musical about impression share. They still didn't get it.

Marketing math for people who think spend is a tap. Starting with the metric that broke me.

I used to work at Google. Here's what the reps can't say out loud.

May 19, 2026

•

2 min read

I used to work at Google. Here's what the reps can't say out loud.

Twenty years of Google Ads. Here is the script they run - and what to do instead.